At Longboard Architectural Products, I spearheaded leadership team reviews around high-quality thought leadership content, including an in-depth and thorough market analysis examining the penetration of a new residential segment target market. I researched the industry, including the market's history, growth trends, geographic segmentation, and manufacturing brand focus areas. The result? An internal presentation, which launched a new focus group called Residential Solutions.

I directed a successful rebranding campaign at Delta Water Products that merged seven entities, including three acquisitions. The project boosted brand recognition by 35% across multiple digital channels. This experience equipped me with the skills to handle complex assignments and lead cross-functional teams effectively. Furthermore, my expertise in PR and media campaigns was instrumental in driving brand awareness. Through strategic partnerships with notable publications like The Western Producer, Better Farming Prairies, and Country Life in BC, I created targeted messaging that enhanced brand visibility.

My work with Clearbridge Business Solutions in developing educational cybersecurity e-books and blogs led to 500+ downloads in just three months. Topics included 7 Best Practices for IT You Need to Know, Top 12 Cybersecurity Tips to Reduce Business Risk, a Cybersecurity Audit, and an Incident Response Plan Template. As Brand Manager for Agrilyze, I led a blog series featuring infographics, one-pagers, and social media content to showcase agtech careers and inspire future professionals. I also simplified a complex Code of Practice into user-friendly blog material and an e-book, earning 800+ downloads in six months. This helped consultants and farmers increase profits, optimize productivity and improve efficiency in day-to-day operations.

At i-Open Technologies, I proactively engaged with non-profit organizations such as the BC Agriculture Council and BC Agriculture in the Classroom. Developing strong relationships with their teams, we collaborated on agritech-focused content, which contributed to securing a $500K BC Agritech Grant for technology adoption. This commitment to social impact is a key part of my professional and personal identity, and working with SMEs within the organization, plus building connections with external experts, provides a foundation for diverse growth opportunities at the workplace and beyond.